L’Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI

Chief digital officer Lubomira Rochet explains how new tech nurtures the industry's 'natural relationship' with the internet

A woman using L'Oréal's virtual hair try-on experience
L'Oréal's virtual hair try-on experience Getty Images

Testing products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all. But up until recently, the bulk of that trying-out experience has occurred in person, in brick and mortar retail locations.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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