Lil Nas X and Elton John Trade Wardrobes and Delivery Orders for Uber Eats

The 'Tonight I'll Be Eating' campaign serves up two industry icons

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Lil Nas X is a multitalented entertainer who is especially skilled at two things: marketing and turning pop culture legends into collaborators. One of those icons is Elton John, who recently joined the rapper on a new song that will appear on both artists’ upcoming albums.

Now, the pair has brought their budding friendship to the advertising world through a recent extension of Uber Eats‘ “Tonight I’ll Be Eating” campaign. Created in collaboration with agency Special Group U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in