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It was only a few years ago that Lil Nas X, as a teenage high school student, was mopping floors and slinging Crunchwrap Supremes at a Taco Bell near Atlanta, Ga.
The lauded musician and marketing maven is working with the chain again, this time in a completely different role, Taco Bell announced today. Lil Nas X has become the brand’s first Chief Impact Officer, an “honorary” gig that’s expected to run for several months and fan out over the release of his much-anticipated record, Montero, and the restaurant’s scholarship program for young creatives.
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