Why Lil Nas X Is the Best Marketer in the Game

Love him, hate him, aspire to be him

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

This week, Lil Nas X’s new single “Montero (Call Me By Your Name)” debuted at No. 1 on the Billboard Hot 100. It follows the massive success of “Old Town Road,” becoming a cultural phenomenon.