Lil Nas X Talks Defying Expectations in Logitech's First-Ever Super Bowl Ad

The spot will jumpstart a campaign focused on creators pushing boundaries

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Logitech will make its Super Bowl debut this year with a rising star at its helm.

The Swiss computer equipment maker is running a minute-long ad in the first quarter of the Big Game in which Lil Nas X discusses how his art defies conventional expectations. The rapper’s narration plays over scenes of other up-and-coming artists in mediums ranging from graphic design to makeup using Logitech products to do their work. Logitech’s in-house creative team produced the spot.

“We

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