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Lil Nas X’s popularity is far from waning. The Grammy-award winning artist continues to take his hit song, “Old Town Road,” to new paths, including bringing the song to life in Doritos Super Bowl spot, starring actor Sam Elliott. This isn’t Lil Nas X’s first brand partnership either; he’s worked with brands from Wrangler Jeans to Panera Bread, all while keeping true to who he is.