Uber Eats Super Bowl Ad Unites Wayne's World and Cardi B to Shamelessly Support Local Food

Mike Myers and Dana Carvey give 'local access' a new meaning in spot mocking Big Game tropes

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Armchair metalheads Wayne and Garth have never been too good for a blatant sales pitch, as illustrated in their 1992 big-screen debut and its gleeful product placements for Pizza Hut, Pepsi, Adidas and more.

So this Sunday, almost 30 years after the Wayne’s World movie premiered, the duo played by Mike Myers and Dana Carvey will return to their roots of meta-heavy marketing tactics. This time it’s in the name of Uber Eats, which revived the Saturday Night Live sketch about a local-access show into an ad about local support for small business.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in