Huggies Will Advertise in the Super Bowl—a First for Parent Company Kimberly-Clark
The 30-second spot will introduce a new look, feel and voice for the diaper brand
Kimberly-Clark saw revenue gains during the pandemic, similar to other first-time Big Game advertisers.
Huggies
Huggies has confirmed to Adweek that it will debut a brand refresh at the Super Bowl this year, making it the first diaper brand ever to grace the Big Game stage.
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