Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia

The growing lawn care company wants to be 'creatively led and data-driven'

VaynerMedia is creating Scotts Miracle-Gro's first Super Bowl ad this year. Scotts Miracle-Gro

Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho, its line of pest and weed control products.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.