Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years

Anheuser-Busch will shift its marketing budget to support Covid-19 vaccine PSAs

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

For most millennials, 2021 will be the first year in their lifetimes that Budweiser will not have an ad in the Super Bowl.

Since 1984, Budweiser has run a Big Game ad every single year, solidifying itself as a staple of Super Bowl advertising with its iconic Clydesdales, puppies and heartwarming stories about what it means to be American.

But over the past year, a lot has been disrupted in American life. And that’s pushed Anheuser-Busch to reevaluate its priorities, said the beverage giant’s U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in