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For most millennials, 2021 will be the first year in their lifetimes that Budweiser will not have an ad in the Super Bowl.
Since 1984, Budweiser has run a Big Game ad every single year, solidifying itself as a staple of Super Bowl advertising with its iconic Clydesdales, puppies and heartwarming stories about what it means to be American.
But over the past year, a lot has been disrupted in American life. And that’s pushed Anheuser-Busch to reevaluate its priorities, said the beverage giant’s U.S.