Cinematographers Used Their Own Babies for This Adorable Huggies Ad

At-home shoots during the pandemic allowed for more authentic, personal footage—but weren't without complications

To pull it off, Be The Fox had to find videographers who had kids the right age, and were comfortable with them appearing in the spot. Be The Fox

Last year, Huggies started working on a Pull-Ups campaign in the U.K. for the brand’s new Explorers product for kids as young as 9 months just learning to walk and needing the kind of protection that can withstand energetic wiggles, tumbles and first steps.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.