Voice

How British Food Advertising Restrictions Could Lead to Business Success

A look at some of the potential benefits the U.K. HFSS ban may bring

Image of a burger in a fast food takeout box. — The U.K.'s ban on advertising HFSS products might force brands to innovate and get more creative.@helloimnik/Unsplash

By Matthew Waksman

October 6, 2021

Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on advertising anything which contains high fat, salt and sugar content (HFSS).

Matthew Waksman

Matthew Waksman is the brand strategy partner for Ogilvy.

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