Restaurant Brands International Changes Supply Chain to Reduce Global Footprint

Head of Sustainability Elmis Medina shares research-driven supply chain optimizations that can drive global change and increase consumer value

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As part of the Adweek Sustainability Playbook, Restaurant Brands International’s Head of Sustainability, Elmis Medina, shares her play on how to do right by people and planet via research-driven supply chain optimizations that drive global change and increase brand-level, consumer value.

THE CHALLENGE

We realized that sustainability and brand are two things that go hand in hand. It’s not just something that you can do in silos.

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