Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
As part of the Adweek Sustainability Playbook, Restaurant Brands International’s Head of Sustainability, Elmis Medina, shares her play on how to do right by people and planet via research-driven supply chain optimizations that drive global change and increase brand-level, consumer value.
We realized that sustainability and brand are two things that go hand in hand. It’s not just something that you can do in silos. The biggest and most important challenge we have is to ultimately get guests to feel good about the food that we provide.