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As part of the Adweek Sustainability Playbook, Restaurant Brands International’s Head of Sustainability, Elmis Medina, shares her play on how to do right by people and planet via research-driven supply chain optimizations that drive global change and increase brand-level, consumer value.
THE CHALLENGE
We realized that sustainability and brand are two things that go hand in hand. It’s not just something that you can do in silos. The biggest and most important challenge we have is to ultimately get guests to feel good about the food that we provide.
Historically
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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