If You Believe Advertising Works Then Don't Argue Against the UK HFSS Ad Ban

The online ban on high fat, sugar and salt food advertising has drawn criticism

Presenter Vanessa Feltz’s BBC Radio London researcher messaged me last week asking whether I’d be happy to give an industry insider response on-air to the news that, in an effort to curb childhood obesity, the British government had enacted a new watershed TV and online ban on high fat, sugar and salt (HFSS) food advertising.