Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For three decades, Heineken had been locked out of advertising in the booziest sporting event of the year. To celebrate its highly anticipated return in Super Bowl 57, the brand is televising a tribute to responsible consumption.
Heineken 0.0, which sits at the top of the nonalcoholic beer category, is reminding consumers that keeping an ice cold case in the office isn’t necessarily an irresponsible choice. In partnership with Marvel to promote its February release of Ant-Man and the Wasp: Quantumania, the brand’s 30-second spot popularizes a loophole to his “no shrinking and drinking” rule.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in