As alcohol companies adjust to the rising prominence of Dry January, another month of people encouraging each other to take a break from the bottle is emerging: Sober October.
These chunks of the calendar don’t exist in isolation, however. Interest in abstaining from alcohol appears to be growing all year long.
On Reddit, visits to the community r/StopDrinking have surpassed 63 million, up 18% compared to last year, according to the social platform. TikTok videos with the hashtag #SoberCurious have received more than 230 million views since the category went live.
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