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Burger King is turning Halloween into its own personal holiday—for tricking McDonald’s.
Last year’s “Scariest BK” stunt involved dressing up an entire Burger King location in Queens as the ghost of McDonald’s. This Halloween, BK is launching a broader stunt, also taking aim at McDonald’s, called #ScaryClownNight—in which it will welcome people dressed as clowns (as Ronald McDonald himself, or Pennywise from It, or any clown really) by giving them a free Whopper.
So apparently, while BK memorably warned us recently never