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Burger King and McDonald’s are fighting again.
It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.
It, a reboot of King’s 1986 novel about a deadly jester, has been breaking box office records around the world thanks to its certified classic status and some brilliant guerrilla marketing involving super-creepy balloons tied to grates.
Burger King Russia even filed an official complaint demanding the government pull the movie from theaters because—get this—its villain Pennywise looks