Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Burger King and McDonald’s are fighting again.
It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.
It, a reboot of King’s 1986 novel about a deadly jester, has been breaking box office records around the world thanks to its certified classic status and some brilliant guerrilla marketing involving super-creepy balloons tied to grates.
Burger King Russia even filed an official complaint demanding the government pull the movie from theaters because—get this—its villain Pennywise looks

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in