Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast

Errol Morris finds 25 subversive spokesmen

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When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches?

Well, first you find Errol Morris. Then you find a bunch of guys named Ronald McDonald and feed them breakfast tacos.

Morris, one of the most respected directors in film and advertising, worked with Deutsch L.A. to film spots that feature real people named Ronald McDonald enjoying Taco Bell's new breakfast menu items, like the A.M.

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