Burger King Dressed Up as the Ghost of McDonald’s in This Scary Good Halloween Prank

Queens trick is a real treat

Headshot of Tim Nudd

Now this is a flame-broiled burn.

A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's—covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween." 

The stunt was limited to the single BK location at 92-85 Queens Blvd. But BK corporate is clearly involved, as the brand has posted a video (currently unlisted) of the "Scariest BK" to its YouTube channel.

Here's a second video. And we've confirmed this stunt was coordinated by BK agency David in Miami. More pics below, too. 


Client: Burger King

Agency: David Miami 

Client: Burger King

Chief Creative Officer/Founder: Anselmo Ramos

CD: Russell Dodson / Tony Kalathara

Art Director: Ricardo Casal

Copywriter: Juan Pena

Design Director: Carlos "Panza" Lange

Head of Global Production: Veronica Beach

Producer: Carlos Torres

Associate Producer: Marina Rodrigues

Business Manager: Barbara Karalis

Managing Director, Head of Account Management: Paulo Fogaça

Group Account Director: Michelle Cobas

Senior Account Director: Carmen Rodriguez

Account Supervisor: Rafael Giorgino

Strategy Director: Jon Carlaw


Production Company: Crane.tv

Director: Win Bates

Executive Producer: Constantin Bjerke

Producer: Oscar Evans

Line Producer: Grace Gonzalez

Production Coordination: Ilene Shaw

Director of Photography: Peter Fackler

Production Designer: Ron Beach Jr.

Gaffer: Christopher Fisher

Key Grip – Bliss Bussant


Editorial: Cosmo Street Editorial

Executive Producer: Maura Woodward, Yvette Cobarrubias-Sears

Editor: Lawrence Young

Assitant Editor: Ray Frech, David Belizario

Producer: Vietan Nguyen

Post: Switch FX

Executive Producer: Diana Dayrit

Flame Artist: Andrew Rea

Producer: Cara Flynn


Beacon Street Studios 

Composers: Andrew Feltenstein & John Nau

Executive Producer: Leslie DiLullo


Alison Brod Public Relations

SVP: Brooke Scher Mogan


UPDATE: A commenter on Facebook reminds us that Pepsi did a similar thing a few years ago, dressing up as Coca-Cola and wishing you "a scary Halloween" in a print ad from Brussels agency Buzz in a Box: 

@nudd Tim Nudd is a former creative editor of Adweek.