Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Has Burger King spiraled beyond the level “flame grilling enthusiast” and gone straight-up pyromaniac? Possibly. Globally, the brand’s ads have featured everything from real fires at its own restaurants and a smoldering car on the highway to sun-grilled burgers and digitally torched ads from competitors.