Burger King’s App Lets Fans in Brazil ‘Burn’ Competitors’ Ads and Score Free Whoppers

Agency David finds another way to scorch the brand's rivals

Burger King's app uses AR functionality to turn competitors' ads into coupons for customers in Brazil. David Sao Paulo

There’s a longstanding tradition in advertising of trying to hack, mock or otherwise leverage a competitor’s ads. (A personal favorite is when Newcastle bought an ad next to Stella Artois’ outdoor board just to mock the word “chalice.”)

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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