Newcastle Mocks Stella Artois and Its Chalice in New Campaign

Droga5 work pokes fun at all beer advertising

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As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, "no bollocks." The British beer also has little time for rivals who it believes are all bollocks—chief among them, Stella Artois. The new campaign from Droga5, breaking today, announces itself in part with a cheeky outdoor ambush of Stella's "Chalice" ads.

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