Hot Enough Outside to Fry an Egg? Heck, Burger King Found a Way to Sun-Grill a Whopper

If you've ever tried to fry an egg—or anything, really—on a sidewalk, you've likely been disappointed. I mean let's face it, 115 degrees might feel insufferably hot, but it's nowhere near even the lowest setting on an oven. Searing meat requires even more heat, in the neighborhood of 500 degrees. But Burger King Kuwait and agency Memac Ogilvy aren't letting the usual limitations of nature stop them. The chain's locations in the small and scorching Middle Eastern nation have found a way of grilling a Whopper using the sun's rays as the catalyst. A parabolic metal device seems to direct sunlight to a point underneath the cooking surface. (You can learn more on The Solar Cooking Wiki, which you may recognize from just now learning that there's such a thing as The Solar Cooking Wiki.) As you can tell in the demonstration video below, the "flame" aspect is questionable, since the burgers are just grilled on a ridged skillet—but you have to give the case study team grudging credit for adding fire just to stay on brand. [kickout id="1"] The Sun Flame-Grilled Whopper is only available at select locations in Kuwait when the temperature rises above 122 Fahrenheit. If you're not in the neighborhood, you might have to settle for a Whopper cooked over a car fire. CREDITS: Kout Food Group / Burger King Kuwait Deputy Chief Executive Officer – Amin Mohamed Marketing Director – Angelos Arampatzis Marketing Manager – Zeinab Hassan Assistant Marketing Manager – Haneen Sukkariah Burger King Corporation Global Chief Marketing Officer – Fernando Machado Global Head of Brand Marketing – Marcelo Pascoa Memac Ogilvy Managing Director, Kuwait – Nabil Touma Chief Executive Officer – Patou Nuytemans Chief Creative Officers – Paul Shearer, Stephan Voegel Regional Creative Director – Luiz Vicente Simões Regional Creative Director – Juliana Paracencio Creative Director – Mario Daou Creative team: Luiz Vicente Simões, Juliana Paracencio Copywriters – Luiz Vicente Simões, Karim Sherif, Sajjad Waliya, Salam Alaqel Art Director – Juliana Paracencio Designers – Hyunseo Yoo, Anil Joy Strategy Planning Director – Bhaskar Bateja Group Account Director – Marianne Bechara Account Manager – Nidal Howil Sr. Account Executive – Eric Sarkis PR Director – Alba Xhixha PR Manager – Mimi Alexander PR Executive – May Allam Animation Artist – Mijoy Jose, Sajid Kalymurthy Retouch Artist – Bruno Rodrigo de Miranda Editors – Aurangzaib Zafar, Zeina Abu Zaid Photographer – Muhammad Umair Boomtown Production Executive Producer – Shane Martin Director – Rory McLaughlin DOP – Randi Stephan Editor – Suresh Nair Postproduction Supervisor – Mannu Singh Senyar Innovative Media, Social Media Agency Chief Executive Officer – Abdullah AlRodhan Senior Social Media Officers – Mohamad Deeb, Saud Al –Bassam Endorsement / Celebrity Coordinator – Ahmad Dahi

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Hot Enough Outside to Fry an Egg? Heck, Burger King Found a Way to Sun-Grill a Whopper

The chain puts Kuwait's intense heat to good purpose

David Griner

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David Griner