Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

Latest stunt is for Good Samaritan Day

Burger King
Headshot of Tim Nudd

Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt—staging a car fire on the side of a highway, and then offering a special treat to the good samaritans who stopped to help.

The film, by David Miami, was shot on a stretch of road in Vasquez Canyon, California, and the good samaritans who stopped “are real,” the brand tells us.

See how it played out here:

“The film showcases the genuine outpouring of concern from those who pulled over to lend a hand, quickly turning to relief as they realized the flames were from a grill, and not an engine fire,” BK said in a statement. “These good samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand.”

The fast-food chain adds: Sometimes a simple gesture can be a reminder of how great it feels to do good.”

BK has been really into real-world stunts lately, reprising a tactic of CP+B’s for the brand a decade ago. Recent examples include the famous “Bullying Jr.” and “Whopper Neutrality” stunts.

UPDATE: Some viewers have noticed similarities between this spot and a BBQ Quebec spot from last year. A rep for BK denied the campaign was copied. “This is a coincidence and further proof that good ideas can come from anywhere,” the rep said. “The Good Samaritan Whopper campaign is a natural expression of who we are as a brand and our positioning.”

Client: Burger King

Agency: David the Agency
Spot: The Good Samaritan Whopper
Client: Burger King
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Jason Wolske
Group Creative Director: Danny Alvarez
Art Director: Curtis Caja
Copywriter: Dan Flora
Head of Global Production: Veronica Beach
Producer: Renata Neumann
Producer: Octavio Luna
Sr. Business Affairs Manager: Barbara Karalis
Planning Director: Jon Carlaw
Account Planner: Matias Candia
Managing Director: Paulo Fogaça
Head of Account Management: Carmen Rodriguez
Account Director: Stephanie Clark
Account Supervisor: Rafael Giorgino
Management Supervisor: George Quiroz
Sr. Account Executive: Margarita Pena

Hey Wonderful
Director: Sam Cadman
Managing Director: Michael Di Girolamo
Executive Producer: Sarah McMurray
Producer: Angela Jones
DOP: Matthew Woolf
Production Design: Andy Rhodes

Editorial And Online
Cosmo Street Editorial
Executive Producer: Yvette Cobarrubias-Sears
Head of Production: Marie Mangahas
Producer: Tina Evanow
Editor: Hugo Jordan
Flame Artist: Shinya Sato

Original Music:
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Mix House: Beacon Street Studios
Mixer: Amber Tissue
Mix Asst: Aaron Cornacchio
Senior Mix Producer: Kate Vadnais

Licensed Music: Extreme Music

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@nudd Tim Nudd is a former creative editor of Adweek.