Apple's Whimsical Film Is a Hopeful Fable About Speech Accessibility

Taika Waititi directed the ad, which is accompanied by a children's storybook

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Apple broke ground in advertising last year with “The Greatest,” a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable focused on speech accessibility.  

The tech brand released “The Lost Voice,” directed by Oscar-winning filmmaker Taika Waititi and coinciding with International Day of Persons With Disabilities Dec. 3. The film unfolds as a narrated children’s story, with magical creatures and a journey through beautiful landscapes. 

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in