Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Apple’s “The Underdogs” was one of the few 3-minute ads you’d not only be willing to sit through, but were also likely to love.
The 2019 spot, which Adweek named one of the best ads of 2019, showed a ragtag team of co-workers racing to design a prototype for a big pitch to a top exec, and the resulting antics were honestly better than most sitcoms.
Today, Apple released a sequel to the popular spot, and as you might imagine, the team is now shown working remote in quarantine like the rest of us office hacks have been doing for the past four months.