Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR

Consent now required to access Apple's mobile advertising tool IDFA

screen showing Apple logo and the word
Apple's latest data transparency requirements are expected to affect performance advertising. Getty Images

Apple did not outright kill its key mobile advertising tool IDFA this week, meaning a $45 billion subsector of the media industry lives to see another day. But its new consent requirements present a significant hurdle.

@ronan_shields Ronan Shields is Adweek's programmatic editor.