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Apple’s marketing often feels a bit too cool for school, conveying an effortless sense of style and on-trend fashion. But the brand also has long had a soft spot for outcasts and underdogs, dating back to 1997’s “Here’s to the Crazy Ones” ad and defining the heart of more recent spots like 2013’s “Misunderstood.”
In its newest spot, touting the workplace usefulness of Apple’s wide range of devices and softwares, the brand introduces a team of lovably schlubby office drones who suddenly find themselves in a position to pitch a big new idea to head honcho Vivienne.