Product Innovation

A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup

His crossover marketing formula was born during his time at J.Crew

Menswear brand Todd Snyder's partnership with Jack Purcell is but one in a series of collaborations over the past decade.Todd Snyder
By Richard Collings

June 22, 2021

There are few practitioners of collaborations more sagacious than fashion designer Todd Snyder, who has harnessed unique pairings to establish and grow his namesake label since founding it in 2011.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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