In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist

Public art campaign in Melbourne is a "celebration of Aboriginal matriarchs"

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Titled "City Forest Mural," the artwork was created by artist Aretha Brown, who is from the Gumbaynggirr community.

The sneaker brand Converse has commissioned an indigenous artist in Australia to create a gigantic mural with a surprising twist.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.