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In Australia, Converse Had an Artist Create Indigenous Art With a Sustainable Twist

Public art campaign in Melbourne is a "celebration of Aboriginal matriarchs"

Titled — Titled "City Forest Mural," the artwork was created by artist Aretha Brown, who is from the Gumbaynggirr community.

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The sneaker brand Converse has commissioned an indigenous artist in Australia to create a gigantic mural with a surprising twist.

The Melbourne mural plays homage to indigenous urban identity and was painted with a special type of pollution-absorbing paint that “cleans the air,” according to the agency behind the project, Amplify.

The artwork, titled “City Forest Mural,” was created by artist and activist Aretha Brown, who is from the Australian aboriginal group Gumbaynggirr. The goal was to spark conversations around indigenous urban identity and raise awareness of the importance of elders in the community.

Amplify claims that the paint is capable of sucking up pollution equivalent to 28 trees.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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