Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup

The beauty brand and fast-casual chain share values—and a target audience

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Hungry for more, Chipotle and e.l.f. Cosmetics are once again collaborating with a limited-edition line of beauty products inspired by the fast-casual chain’s menu.

The duo teamed up just under a year ago to create a virtual prom after-party for teens, who were unable to enjoy such high school past times in person because of the pandemic.

“We don’t just want to do the conventional thing. We want to be part of culture and show up in unique places,” Chris Brandt, Chipotle’s CMO, said of the effort.

The synergy

He also pointed to e.l.f.’s



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