Can Streetwear Darling Supreme Keep Its Cool Factor Under a New Corporate Owner?

The brand trades its independence for the security of a deep-pocketed conglomerate

Streetwear label Supreme is being acquired by apparel conglomerate VF Corp. for $2.1 billion. Supreme

The sale of skate culture fashion retailer Supreme was simply a matter of time.

@RichCollings Richard Collings is a retail reporter at Adweek.