5 Ways to Reframe Your Thinking and Marketing

Don’t think like an advertiser

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Covid-19 has cut off many paths of traditional advertising, leaving brands unsure about how to reframe marketing. This is the second time I’ve encountered a Covid-19-like moment. Fortunately, the first was a drill, a brief from a client years ago: What should we do in a world without paid advertising? What should we do in a world gone dark?

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