Fitness Brands Are Offering 'At-Home' Workouts for Free to Reach Quarantined Consumers

Crunch, Equinox and Orangetheory adapt their marketing efforts

As the coronavirus has forced people indoors, fitness brands are trying to keep the sweat flowing, even if doors to their gyms are closed.

Click for more from this issue

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.