Coronavirus

How Are Experiential Marketing Agencies Grappling With Coronavirus?

Agencies consider timely pivots and how they might change their strategy in the future

Lighting person setting up an event
Livestreamed events could become a new normal for experiential until the COVID-19 pandemic subsides.Agency EA
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By Ian Zelaya

 

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There is plenty of uncertainty during the coronavirus pandemic, but one thing is very certain: Live experiences that require physical interaction won’t be an option for brands and marketers in the foreseeable future.

The outbreak of COVID-19, the disease caused by the pathogen coronavirus, has killed more than 6,500 people globally. To help reduce the spread, global health organizations and local, national and world leaders are urging people to stay home and practice social distancing, which means limiting in-person interactions.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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