Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish

Business as usual may be on pause, but good branding isn’t

Last year, the family-owned distillery Mammoth decided to invest several thousand dollars in a professional roll printer so it could make labels at its home office in Central Lake, Mich. Mammoth runs three tasting rooms and makes a full line of rye, bourbon, vodka and gin, so it already has a standing contract with a high-volume label producer. The in-house machine was just for the select runs of 100 bottles or fewer. CMO Mark Scheer figured that would be all the use the pricy machine would see.