With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?

Budgets are shifting, rather than being eliminated entirely

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With shelter in place and stay-at-home orders all over the country, people from California to New York aren’t spending much time outside.

With those directives in place, few cabs dot the streets, subway cars have been left deserted, highways are nearly empty, buses carry fewer passengers and restaurants have shuttered. That means the prime spots for out-of-home advertising, such as signs on top of taxi cabs, subway advertisements, billboards and bus shelters, are no longer attracting the consumer attention they usually do.

Michael

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