With the US Stuck Inside, Where Does That Leave Out-of-Home Advertising?

Budgets are shifting, rather than being eliminated entirely

A photo of many out-of-home advertisements
In some locations, outdoor ads are no longer the prime real estate they once were. Getty Images

With shelter in place and stay-at-home orders all over the country, people from California to New York aren’t spending much time outside.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.