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While Google may be an industry leader when it comes to disability inclusion, it’s not the only one. In fact, encouraging more brands to broaden their marketing is why Google made its Accessible Marketing Playbook public. “We didn’t want to keep it for ourselves—that’s moving our needle forward,” Liu said. “What we want is the industry to move forward.” What other brands are leading the charge in making overtures to disabled consumers? We asked KR Liu, Google’s head of brand accessibility who appears on Adweek’s March cover, for her top five picks.
• Mastercard’s Touch Card.