KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate

As Google’s head of brand accessibility, KR Liu is as influential a voice for the disabled community as you’ll find on the corporate carpet. Her injunction to marketers—the time has come to get serious about inclusion—won global attention last year with Google’s release of its Accessible Marketing Playbook, a seminal document that Liu had a big hand in creating. More than two years in the making, the playbook is a comprehensive how-to manual for marketers looking to reach historically marginalized groups, including plus-size consumers, the LGBTQ+ community and people with disabilities.

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