Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers
Price is just one of many factors that can get consumers to switch from national brands.
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
AI is leading some companies to prioritize quality assurance and strategy.
This CSO Partners With Founders of Color to Develop Brands
Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands.
When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.
Publishers and Buyers Double Down on DEI Commitments as Upfront Talks Begin
Both sides say they remain committed to meaningful change, despite economic uncertainty.
How Brands Should—and Shouldn’t—Communicate With Gen Alpha
Gen Z’s younger siblings prioritize brand purpose and covet community.
KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate
How she’s helping Google—and the entire marketing industry—get serious about inclusion.
5 Brands Leading the Charge in Disability Inclusion
From Mastercard to Skims, KR Liu picks the top companies helping the industry 'move forward.'
Advertisers Should Think of Accessibility as a Gateway to Creativity
It's time to embrace inclusion as a sublime differentiator that elevates your work.
Why Google Went ‘All In’ on Inclusive Marketing
'We weren't getting it right,' until the company overhauled its strategy—and shared it with the whole industry.