Gary Vaynerchuk on VaynerMedia’s Rapid Ascent: ‘It’s Fun Because Now We’re Dangerous’

With 3 Super Bowl ads and 900 employees, it's become a competitor with the agency world's elite

Gary Vaynerchuk talking into a microphone
Gary Vaynerchuk's 10-year-old agency has grown rapidly in recent years to 900 employees globally. VaynerMedia

For most of VaynerMedia’s decade-long existence, it’s been seen in agency circles as a social media shop or, among the more cynical, a vanity project of its outspoken CEO, Gary Vaynerchuk.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."