After Kobe Bryant's Death, Hard Rock Edited Its Michael Bay-Directed Super Bowl Ad

The revised, star-studded spot will run right before halftime

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Following the death of Kobe Bryant, Hard Rock International has made edits to its first Super Bowl commercial set to air directly before halftime. The spot, directed by Michael Bay, will feature Jennifer Lopez, her fiancé Alex Rodriguez, and Miami’s own Pitbull and DJ Khaled.

But the version of the ad that airs on Super Bowl Sunday will not include originally planned scenes that “could be perceived as insensitive” in light of Bryant’s death, along with eight others, in a helicopter crash on Jan.



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