Mr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super Bowl Ad

One motorized legume and two celebrities are also in the mix

Planters

Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since crisscrossed the country, popping up everywhere from the Macy’s Thanksgiving Day Parade to fans’ birthday parties. So it was probably just a matter of time before the 26 foot-long fiberglass peanut motored its way into the Super Bowl.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.