Rest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in Lead-Up to Super Bowl

Mr. Peanut's funeral will air on the night of the Big Game

mr peanut's demise
Mr. Peanut meets his demise in a Super Bowl teaser for Planters. Planters

So long, Mr. Peanut.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.