Rest in Peace, Mr. Peanut—Planters Kills Off Iconic Mascot in Lead-Up to Super Bowl

Mr. Peanut's funeral will air on the night of the Big Game

Mr. Peanut meets his demise in a Super Bowl teaser for Planters. Planters

By Diana Pearl

January 22, 2020

So long, Mr. Peanut.

Diana Pearl

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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