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Planters is in the Super Bowl for the second year in a row following a 10-year hiatus, with a spot starring comedian Matt Walsh, known for playing TV’s worst press secretary on HBO’s Veep.
In addition to being bad at his job, Walsh’s character on Veep, Mike McLintock, was also known for his constant snacking. And that just might have something to do with why he was chosen for the ad, Walsh told Adweek.
“I’m sure the brand recognized that I have a propensity to eat,” Walsh said, further admitting that his character was often “causing trouble by eating or getting stains on things.”
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