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Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

30-second spot will run in the second quarter

Mr. Peanut will star in the snack brand's Super Bowl LIII ad. Twitter: @mrpeanut
By Diana Pearl

January 16, 2019

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven ‘t been seen in a Super Bowl ad. That’s all set to change in 2019. Planters confirmed to Adweek that it will be advertising in the Big Game this year.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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