Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

30-second spot will run in the second quarter

Mr. Peanut will star in the snack brand's Super Bowl LIII ad. Twitter: @mrpeanut

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven ‘t been seen in a Super Bowl ad. That’s all set to change in 2019. Planters confirmed to Adweek that it will be advertising in the Big Game this year.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.