Editor’s Pick Branding Pepsi Will No Longer Sponsor the Super Bowl Halftime Show By Jason Notte & Paul Hiebert AdFreak Stella Artois Strips Down Its Ads and Goes ‘Au Naturel’ to Showcase Unfiltered Beer By Rebecca Stewart Adweek Branded Shoppers Are People, Too Acxiom Voice There Is More to a Flexible Workplace Than Meets the Eye By Michael Olguin Creative #IAmFromHere: A Modern AAPI Portrait Series By Katy Lee & Luz Corona FROM ADWEEK BRANDED WITH CRITEO 10 Things We Like About Video and Display TV Upfronts View All TV Upfronts Rob Tuck on ‘the Elephant in the Room’ During The CW’s Upfront By Bill Bradley TV Upfronts NBC Sends Off This Is Us ‘With a Bang,’ Says New Broadcast Hits Still Possible By Jason Lynch TV Upfronts Jo Ann Ross on Trying to Deliver Paramount’s First In-Person Upfront in 60 Minutes By Bill Bradley TV Upfronts Jon Steinlauf on How Warner Bros. 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Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Voice There Is More to a Flexible Workplace Than Meets the Eye By Michael Olguin AdFreak Stella Artois Strips Down Its Ads and Goes ‘Au Naturel’ to Showcase Unfiltered Beer By Rebecca Stewart Leadership & Talent Former OMG CEO Scott Hagedorn to Join Publicis Groupe as Chief Solutions Architect By Kyle O’Brien Generational Marketing Gen X Truly Is the Lost Generation—Especially in Marketing By Kyle O’Brien, Emmy Liederman Brand Marketing View All Diversity, Equity and Inclusion Marketers Say Fear of ‘Getting it Wrong’ Is Holding Up More Diverse Ads By Rebecca Stewart Plant-Based Products Not a World Class Athlete or Hollywood Action Star? Just Egg Says You Can Still Eat Like One By T.L. 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Stanley Creative AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality By Sara Century Diversity, Equity and Inclusion This Project Challenges the Perpetual Foreigner Stereotype By Luz Corona AdFreak Tequila Cazadores Wants to Help You Catch Up on 100 Lost Celebrations in New Campaign By Samantha Nelson Inside the Brand View All Innovators How Doritos’ Caio Correa Inspires Bold Thinking By Matt Kerbel Leadership & Talent Working Parents Confront Biases, Burnout and Need for Boundaries By Heide Palermo CMO Moves Anthropologie’s CMO on Thinking Monumental, Not Incremental By Matt Kerbel Innovators Domino’s SVP Kate Trumbull on Serving Up the Unexpected By Matt Kerbel Media View All Influencers & Creators Twitter Media Becomes Twitter Create By David Cohen Platforms BeReal: How to Add a Location to Your Profile By Brandy Shaul Programmatic Spotify Expands Its Roblox Universe With K-Pop-themed World By Meseret Ambachew Adweek Podcasts How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia By Adweek Staff Performance Marketing View All CRM The Cookieless Future Calls for Reinvestment in Customer Relationship Management By Mandar Shinde Experiential Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events By Gabrielle Nicole Pharms Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Customer Experience Why You Should Care More About Customer Satisfaction Than You Currently Do By Jordan Buning Programmatic View All Platforms Google Begins Global Rollout of YouTube Shorts Ads By David Cohen Adweek Podcasts Komorebi Collective Is Diversifying the Crypto Space By Colin Daniels Programmatic US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising By Catherine Perloff Ad Tech Omnicom Debuts Video Ad Honing Tool, Powered by Google Data By Catherine Perloff Social Marketing View All Politics Meta Updates Transparency Efforts on Social Issue, Electoral, Political Ads By David Cohen Design Instagram Unveils New Visual Identity With a Focus on Accessibility, Legibility By David Cohen Augmented Reality Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas By David Cohen Chat & Messaging Meta Introduces Recurring Notifications for Businesses on Messenger By David Cohen
