Editor’s Pick 2021 Outlook 3 Important Search Trends to Look Out For in 2021 By Phil Frost Commerce Marketing Vineet Mehra Is Leaving Walgreens Boots Alliance By Diana Pearl Fashion & Apparel Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era By Sara Spary Data & Insights Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations By T.L. Stanley Coronavirus Retailers Walk a Fine Line on Vaccine By Richard Collings Latest News CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona The Big Game The Big Game How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising? By Ian Zelaya, Erik Oster The Big Game In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest By Kathryn Lundstrom The Big Game How Should Brands Make Up for 2020 With Super Bowl Spots? By Sheeva Banton The Big Game Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters By Doug Zanger CES CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom CES These 5 Priorities Reshaped Walmart’s Business in 2020 By Lisa Lacy CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein 2021 Outlook Performance Marketing 3 Important Search Trends to Look Out For in 2021 By Phil Frost Perspective Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future By Robert Klara Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Automotive Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why By Jeeves Williams Coronavirus Cruise Lines Still Awaiting Guidance From CDC to Set Sail By Ryan Barwick Ad of the Day Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as Part of Nature Valley’s Trail Commitment By Sara Spary General AT&T Shutting Down Live TV Streaming Service AT&T TV Now By Mollie Cahillane The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Diversity, Equity and Inclusion This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow By Minda Smiley, Doug Zanger The Future of Agencies Code and Theory Adds Kettle as Clients Pursue Digital Transformation By Erik Oster Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Accounts Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR By Kyle O’Brien Brand Marketing Politics Many Americans Are Disinterested in Trump’s Post-Presidential Aspirations By T.L. Stanley Perspective Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future By Robert Klara 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp Commerce Commerce Vineet Mehra Is Leaving Walgreens Boots Alliance By Diana Pearl Commerce How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Commerce Inside Walmart’s Quest to Become the Go-To Retailer for Pickup and Delivery By Lisa Lacy Coronavirus Retailers Walk a Fine Line on Vaccine By Richard Collings CONVERGENT TV Streaming & OTT Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever By Kelsey Sutton Streaming & OTT The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics By Mollie Cahillane Streaming & OTT ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer By Kelsey Sutton Convergent TV From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021 By Jason Lynch Creativity AdFreak Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography By Sara Spary Plant-Based Products Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads By Sara Spary Creativity Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era By Sara Spary Food & Beverage Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta By Sara Spary Inside the Brand CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona Inside the Brand Brandweek Sports Summit Masterclass: Growing Your Career in Sports By Heide Palermo Inside the Brand Atlanta Hawks CMO Melissa Proctor on Partnering with Nike in Honor of Dr. King By Nadine Dietz Media Platforms Game On: 70% of Snapchatters Use the App While Watching Sports By David Cohen Platforms Facebook May Be Rolling Out an Account Issues Dashboard for Businesses By David Cohen Platforms Discord: How to Stop Emoji From Animating By Brandy Shaul Platforms Reddit Updates the Technology Behind Its Avatars By David Cohen Performance Marketing Performance Marketing 3 Important Search Trends to Look Out For in 2021 By Phil Frost Voice Yes! The Madam Vice President Is ‘My’ Madam Vice President By Diksha Idnani Voice How to Impact Diversity When All Brands Are at Stake By Ty Heath CES 4 Health Innovations From CES 2021 Influenced by the Pandemic By Breana Mallamaci Programmatic Ad Tech 6 Months After Merger, Magnite Rebrands Its Ad Stack By Ronan Shields Platforms Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates By David Cohen Ad Tech Simpli.fi Buys Advantage Software for More Than $100 Million By Andrew Blustein 2021 Outlook Ad Tech Is Primed for Its Own Roaring ’20s By Ronan Shields
