Editor’s Pick The Future of Agencies Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations By Olivia Morley Media Agencies Publicis Nabs a Bulk of Mondelez’s Global Media Business By Jameson Fleming & Olivia Morley Partner Expert Looking for Maximum ROI? 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By Mark Stenberg Data Points Infographic: An Inside Look at How Marketers Use Influencers By Eva Kis In case you missed it Health and Wellness Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad By Natalie Venegas Programming & Performance Disney’s Trade Desk Partnership Leads Advertisers Into a Post-Cookie World By Bill Bradley AdFreak Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez By Shannon Miller Voice Bigger Than the Box Office: The Rise of Minions Marketing By Jen Kling The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All The Future of Agencies Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations By Olivia Morley Media Agencies Publicis Nabs a Bulk of Mondelez’s Global Media Business By Jameson Fleming, Olivia Morley Sustainability This Study Shows Gen Z Doesn’t Live Up to Its Reputation on Valuing Brand Purpose and Sustainability By Emmy Liederman Agency of the Year Submissions Are Now Open for Adweek’s Agency of the Year By Jameson Fleming Brand Marketing View All Commerce Week The Role of Authentic Leadership in Driving Culture With Fabletics By Alexandra Bower Voice Covid Already Taught Us—Brand Silence in a Health Crisis Fails Communities By Casey Campbell Voice Purpose Strategy Will Future-Proof Your Brand Through Economic Downturn By Jacqueline Babb Sports Marketing New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation By Rafael Canton Commerce View All Commerce Week What’s in Store for the Future of Buy Now, Pay Later? 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Yu Programmatic View All Diversity, Equity and Inclusion Meta Details Plans to Comply With DOJ Settlement Over HUD Discrimination Complaint By David Cohen Platforms Smaller Advertisers More at Risk as Facebook Works to Delete Hate Speech By Trishla Ostwal Platforms Privacy Group Noyb Fires Off Another Round of GDPR Cookie Banner Complaints By Trishla Ostwal Media Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare By Catherine Perloff Social Marketing View All Platforms Carhartt Teams Up With Snap to Outfit Bitmoji in Workwear By David Cohen Streaming & OTT Kellogg’s Frosted Flakes Brings Tony the Tiger to Twitch By David Cohen Platforms The Brands Finding Success Promoting Their Boring, Unsexy Products on TikTok By David Cohen Chat & Messaging Google Social, Out-of-Home Campaign Tells Apple to ‘Get the Message’ By David Cohen
