The Fourth of July scorched up Facebook IQ’s lists of Hot Topics on Facebook and Instagram for July like a fireworks display.
Mars reaching opposition with the sun July 27 was the only other holiday or event to make a significant dent on Facebook last month, and the same could be said of Friday the 13th and Christmas in July on Instagram.
Alternative band daysormay, Bruce Willis and 2018 Comic-Con International: San Diego ruled entertainment talk on Facebook in July, while Instagrammers chatted about Justin Bieber, LevelUp and Taylor Swift.
Demi Lovato was red-hot in the social network’s research arm’s people category on both social networks in July.
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